According to the latest report, British home furnishing retailer Dunelm saw a 3% increase in sales in the third quarter. Despite facing “unstable” trading conditions, demand showed signs of weakness in March.
This household goods giant stated that this indicates that even in such unfavorable circumstances, “our products can still resonate with customers.”
Dunelm stated that sales increased this quarter, both in stores and online, with the company being in a positive position. It believes that during this period, it continued to gain further market share.
In the quarter ending March 30, sales reached £435 million, as Dunelm continued to create a “one-stop home shopping experience” for its customers.
CEO Nick Wilkinson stated, “We achieved resilient performance in the third quarter, with sales continuing to grow based on volume in a more challenging and volatile market conditions.”
“While discretionary spending remains under pressure, our relevant and appealing products continue to resonate with customers, as they can find the most quality and value goods for every area of their home within our extensive range of categories.”
Previously, Dunelm revealed plans to open its first store in the inner districts of London, where last year it experienced the highest sales growth rate nationwide.
Last year, Dunelm saw an increase in the number of shoppers across all geographic regions, age groups, and income brackets in the UK. The highest growth rates were observed in the London area and among customers aged 16-24.
Wilkinson expressed his desire to “open more stores in London, especially in administrative areas where we currently have none. We need to find a suitable location and proceed with the opening swiftly and orderly.”
Dunelm currently operates 183 stores across the UK, with 10 stores located in Greater London, including areas such as Colliers Wood, Bromley, and Beckton.
Wilkinson insists that the company will never “shy away from anywhere” in terms of opening stores. He said, “We’re not a big one-stop shop. So, we don’t want people spending hours commuting to Dunelm. Long commutes decrease customers’ willingness to come and spend.”