Kohl’s, the renowned American department store company, is thrilled to announce its latest endeavor. In an effort to provide a comprehensive shopping experience for customers, Kohl’s will be opening Babies R Us shop-in-shops in 200 of its stores.
Beginning in August and continuing throughout the fall, these Babies R Us shop-in-shops will offer a meticulously curated selection of baby products, furniture, and accessories. Customers can expect a wide range of high-quality items to cater to their needs. Furthermore, Kohl’s will conveniently place its existing baby and children’s clothing products alongside the new Babies R Us shop-in-shops to enhance the overall shopping experience.
To cater to the evolving needs of customers, Kohl’s will also expand its online offerings. The official website will feature an extensive range of Babies R Us products, ensuring that customers can easily access and purchase items from the comfort of their own homes.
CEO Tom Kingsbury shared his enthusiasm during Kohl’s recent earnings conference call, highlighting the substantial growth potential in categories such as baby, home, gifts, and impulse purchases. It is estimated that sales opportunities in these areas will surpass $2 billion in the coming years. By positioning itself as a trustworthy destination for milestone moments, including the purchase of essential baby items and accessories, Kohl’s aims to become the go-to retailer for customers.
In addition to serving existing clientele, Kohl’s expects the introduction of Babies R Us shop-in-shops to attract a larger customer base, particularly among new and younger shoppers. With sizes ranging from 750 to 2,500 square feet, these shop-in-shops will be implemented in various Kohl’s stores across states such as Texas, California, Minnesota, Michigan, Florida, and Virginia.
